Apple Inc. (AAPL)

NASDAQ: AAPL · Real-Time Price · USD
259.96
-1.09 (-0.42%)
At close: Jan 14, 2026, 4:00 PM EST
259.60
-0.36 (-0.14%)
After-hours: Jan 14, 2026, 6:00 PM EST
-0.42%
Market Cap3.82T
Revenue (ttm)416.16B
Net Income (ttm)112.01B
Shares Out 14.70B
EPS (ttm)7.46
PE Ratio34.85
Forward PE31.51
Dividend$1.04 (0.40%)
Ex-Dividend DateNov 10, 2025
Volume39,889,480
Open259.49
Previous Close261.05
Day's Range256.71 - 261.82
52-Week Range169.21 - 288.62
Beta1.09
AnalystsBuy
Price Target292.22 (+12.41%)
Earnings DateJan 29, 2026

About AAPL

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that all... [Read more]

Sector Technology
IPO Date Dec 12, 1980
Employees 166,000
Stock Exchange NASDAQ
Ticker Symbol AAPL
Full Company Profile

Financial Performance

In 2025, Apple's revenue was $416.16 billion, an increase of 6.43% compared to the previous year's $391.04 billion. Earnings were $112.01 billion, an increase of 19.50%.

Financial Statements

Analyst Summary

According to 30 analysts, the average rating for AAPL stock is "Buy." The 12-month stock price target is $292.22, which is an increase of 12.41% from the latest price.

Price Target
$292.22
(12.41% upside)
Analyst Consensus: Buy
Stock Forecasts

News

GOOGL & NVDA Clash in AI Chip War, AAPL Serves as New Wild Card

GPUs and TPUs will be the semiconductor story moving forward, says @investopedia's Caleb Silver, pointing to Mag 7 giants Nvidia (NVDA) and Alphabet (GOOGL) being at the center of it. He expects Googl...

Other symbols: GOOGGOOGLNVDA
1 hour ago - Schwab Network

Apple Stock: Why The iPhone Giant Could Fall

Apple (AAPL) has faced challenges in the past. Its stock fell over 30% within a period of less than two months in 2018, resulting in billions lost in market value and eliminating substantial gains in ...

8 hours ago - Forbes

Apple bundles creative apps into $13-a-month subscription

On Jan. 13, Apple Inc. announced a new subscription bundle of creative apps called Creator Studio, an attempt to give its photo- and video-editing software fresh momentum in the face of intensifying c...

11 hours ago - TechXplore

How bits of Apple history can be yours

In March 1976, Apple cofounders Steve Jobs and Steve Wozniak both signed a $500 check weeks before the official creation of a California company that would transform personal computing and become a gl...

11 hours ago - TechXplore

Daniel Newman on Tech Titans: AAPL, GOOGL, AMZN, META Leadership & Future IPOs

Daniel Newman, CEO of Futurum, provides a candid assessment of Apple's (AAPL) recent A.I. announcements, suggesting a potential leadership change for the tech giant.

Other symbols: AMZNGOOGGOOGLMETA
1 day ago - Schwab Network

Dan Ives on GOOGL & AAPL, NVDA AI Dominance, TSLA Robotaxi Rollout & IVES ETF

Dan Ives believes we're still in stage three of ten when it comes to the AI revolution. He talks about why Apple (AAPL) will "continue to bet on Google" to power its AI as Alphabet (GOOGL) hits all-ti...

Other symbols: GOOGGOOGLNVDATSLAIVES
1 day ago - Schwab Network

Apple Picks Gemini AI in Win for Google's Tensor Chip

Apple chooses Google AI in a multiyear deal that highlights the cost advantage of Google's tensor processing unit chips and Apple's need to improve AI offerings. Dan Ives, managing director and senior...

Other symbols: GOOGGOOGL
1 day ago - Bloomberg Technology

"No Doubt" GOOGL Will Grow: AAPL Partnership, Cloud & Search Offer Wide AI Runway

Alphabet (GOOGL) still has room to run, says Ali Mogharabi. When it comes to its new partnership with Apple (AAPL), Ali expects Alphabet will hold a treasure chest of data which its Gemini AI models c...

Other symbols: GOOGGOOGL
1 day ago - Schwab Network

JPMorgan's Dimon Bets on Tech and AI as Apple Card Buildout Begins

JPMorgan Chase's fourth-quarter 2025 earnings results, released before the market opened Tuesday (Jan. 13), reflect a bank preparing to spend more through 2026, with technology, artificial intelligenc...

Other symbols: JPM
1 day ago - PYMNTS

3 Technology Stocks to Sell in 2026

The S&P 500 Information Technology Index is down -1.75% year to date and -2.53% over the past month, signaling a sketchy outlook for tech stocks in 2026, though not for all big sector names. As usual,...

Other symbols: CRMPLTR
1 day ago - Benzinga

Apple Takes On Adobe With Subscription Based Apple Creator Studio (UPDATED)

Apple Inc. (NASDAQ: AAPL) shares are trading relatively flat on Tuesday after the iPhone maker launched Apple Creator Studio, a new subscription bundle designed for creators across Mac, iPad, and iPho...

Other symbols: ADBE
1 day ago - Benzinga

Apple: The Gemini Move May Lead To iPhone Upgrades And A New AI Distribution Model

Apple Inc. is integrating Alphabet's Gemini AI into Siri, aiming for a major AI upgrade in upcoming iPhones. Using 2B active devices (1.5B iPhones) and telemetry showing 52% older than 15 Pro, I peg 7...

1 day ago - Seeking Alpha

Mag Seven Outperformance Story Not Over, Morgan Stanley Says

Michael Zezas, deputy head of global research at Morgan Stanley, discusses the outlook for Magnificent Seven stocks and the performance of US mid- and small-caps. He speaks on Bloomberg Television.

1 day ago - Bloomberg Markets and Finance

Apple Is Jumping on the Subscription Software Bandwagon. Look Out Adobe.

Apple is launching a subscription plan for its creative software apps.

1 day ago - Barrons

AAPL, AMZN and GOOG Forecast – Major Stocks Look Mixed

Major US stocks look a little soft in early trading, but not overly threatened.

Other symbols: AMZNGOOGGOOGL
1 day ago - FXEmpire

Apple rolls out Creator Studio to boost services push, adds AI features

Apple on Tuesday unveiled Apple Creator Studio, a new subscription bundle of professional creative software priced at $12.99 a month or $129 a year, as the iPhone maker steps up its push into paid ser...

1 day ago - Reuters

Apple introduces Apple Creator Studio, an inspiring collection of the most powerful creative apps

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today unveiled Apple Creator Studio, a groundbreaking collection of powerful creative apps designed to put studio-grade power into the hands of everyone, bui...

1 day ago - Business Wire

JPMorgan profit takes a hit as it builds $2.2B reserves for Apple card deal

The bank's CEO Jamie Dimon said the US economy remained "resilient" and that "consumers continue to spend, and businesses generally remain healthy."

Other symbols: JPM
1 day ago - New York Post

Behind the Unraveling of Apple's Credit-Card Partnership With Goldman Sachs

After more than two years of negotiations, one of the biggest credit-card deals of all time will see Goldman replaced by JPMorgan on the Apple credit card.

1 day ago - WSJ

Elon Musk Slams Google, Apple Deal: 'Unreasonable Concentration Of Power'

Elon Musk, CEO of Tesla, Inc. (NASDAQ: TSLA) and xAI, voiced criticism of the AI partnership between Apple, Inc. (NASDAQ: AAPL) and Alphabet, Inc. (NASDAQ: GOOG) (NASDAQ: GOOGL) announced on Monday.

Other symbols: GOOGGOOGL
1 day ago - Benzinga

Apple Investors Are Still Waiting for an AI Siri. A New Deal With Google Could Help It Deliver

Could a new deal with Google help Apple sell investors on its AI Vision?

2 days ago - Investopedia

Apple needs to partner with Google in AI arms race, says Wedbush's Dan Ives

Dan Ives, Wedbush, joins 'Closing Bell Overtime' to weigh in on what he calls a 'prove it' year for Apple.

Other symbols: GOOGGOOGL
2 days ago - CNBC Television

Apple Picks Gemini to Run AI-Powered Siri | Bloomberg Tech 1/12/2026

Bloomberg's Caroline Hyde and Ed Ludlow discuss Apple's decision to use Alphabet's Gemini to power Siri in a multiyear deal. Plus, Nvidia plans to invest $1 billion over five years in a new lab with E...

Other symbols: GOOGGOOGL
2 days ago - Bloomberg Technology

Apple May Break Q1 Records: Will A Foldable iPhone Outweigh Looming Memory Costs?

Apple Inc (NASDAQ: AAPL) stock traded higher on Monday on the heels of a new partnership with Google. An analyst sees a strong setup for Apple stock ahead of first-quarter financial results expected l...

2 days ago - Benzinga

AAPL Taps GOOGL for AI Support After Stock's Stumble

Apple (AAPL) will tap another Mag 7 giant in Alphabet (GOOGL) by using Google Gemini models to power Siri. Alex Coffey analyzes Apple's price action and why investors may be more wary around the compa...

Other symbols: GOOGGOOGL
2 days ago - Schwab Network